Media theory notes

MEDIA STUDIES- NOTES

Media affects models- encoding-decoding model

Relationship between the media text and the audience

PRODUCTION ·         Who make the texts. ·         Why people produce the text.

CONTENT ·         What it looks like ·         Typology-Meehan, Genre and Narrative.

RECEPTION ·         The possible impact on the audience. ·         Audience’s response

Any media texts-Encoders (ourselves)

Anyone who is making media texts – Meaning into the text.

The audience-Decoder

Take the meaning from the text

All media texts are POLYSEMIC

ANCHOR the text

The decoder can never know the encoders meaning taken into the text.

STAUART HALL  -

1.       Hegematic/proffered

2.       Negotiated – Decoding the meaning that the encoder intended. Understand encoding but take the issue with certain aspects.

3.       Oppositional- Understand the text but do not accept the message.

4.       Aberrant- Not understanding the meaning of the text.

DAVID MORLEY- NATIONWIDE AUDIENCE

David Morley grouped social stratifications to watch the programme.

·         Age

·         Gender

·         Social class

·         Ethnicity

Imaginary entity – construct what people are –public idiom. The language of your imaginary entity.

INTERTEXTUALITY – Relating each text to one another.