Rate card-    Esquire Magazine

Total Circulation *59,160

Cost per magazine  £3.99

Advertising costs  *£1,077,400

Adult readership  154,000

Female  20%

Male  80%

ABC1 Profile  81%

Median Age 34

I can see that there is a much higher income of advertisement than the total circulation of the magazine. *£1,077,400 is the advertising cost; within the magazine is mostly advertisements. The audience of the magazine clearly signifies that males read it and buy ‘Esquire’ a lot more than women do. It is targeted mostly at adults and the median age for the magazine is 34 years old.  This signifies that the magazine is modern to read.  The cost of the ‘Esquire’ is £3.99. The magazine itself will have all the details needed for the targeted generation. The profile stated above clearly signifies an evident class therefore, this magazine is  read by many and this allows its general income. I can relate to the front cover as the actor gives a connotation of an adult generation of manily males.